Insights / Survey Results / Understanding Sr. IT and Business Leaders’ Media Consumption Preferences in 2024
April 2, 2024

Understanding Sr. IT and Business Leaders’ Media Consumption Preferences in 2024

Corey DeFreese
Senior Director, Research and Market Insights

Market Topics

Application Modernization Cloud & IT Operations Customer Experience Cybersecurity Data Analytics & Artificial Intelligence Data Management Data Platforms Data Protection End-user Computing Infrastructure Networking Operations Unified Communications & Collaboration

TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from almost 700 global technology buyers of which 385 were Sr. IT or Business Leadership. Below are 5 insights you can learn from this report:

  • Media types B2B buyers rely on when building a vendor shortlist
  • Channels where B2B buyers are spending more time doing research
  • What buyers want from vendor content including what motivates them to attend webinars
  • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
  • What tech vendors need to do to maintain a strong ongoing relationship with their customers
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